Job Description

Job Highlights:

• At least 10 years’ experience in Marketing, Digital Marketing, or within an agency environment.
• Understanding of retail market trends, consumer behavior, and competitive analysis.
• Experience in product launches and integrated marketing campaigns.

Job Summary

• Our client is a retail for fashion and apparel based in Nakhon Pathom.

Job Description

• Responsible for planning, overseeing, and managing all marketing operations to achieve the company’s assigned objectives.
• Manage brand planning and product management to ensure acceptance among the target audience, aligning with established guidelines.
• Control budgets and expenditure according to planned allocations.
• Plan and define marketing strategies including Marketing Strategy, Advertising, Promotion, PR, Research, and others.
• Attend meetings and plan advertising strategies based on the established marketing plan and update monthly marketing activities.
• Analyze market conditions and competitors, and present findings in weekly meetings.
• Develop new campaigns and coordinate with related departments.
• Monitor, evaluate, and assess marketing plans to ensure targets are met, and report results to management, including adjusted plans as needed.
• Plan and develop strategies, set targets, and create internal and external public relations plans to enhance the company and product image.
• Conduct regular meetings, plan public relations strategies, and evaluate progress consistently.
• Develop plans to build brand image and drive product sales.
• Monitor and compare pricing with competitors and provide recommendations to relevant departments.
• Report and recommend action plans to management when there are changes in market share.
• Oversee the collection of research data, summarize and prioritize findings, and coordinate with relevant departments to create action plans and track progress for reporting to management.
• Manage and maintain the company's website to reflect the brand's direction and reinforce the brand image for partners and customers.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• At least 10 years’ experience in Marketing, Digital Marketing, or within an agency environment.
• Excellent communication, interpersonal, and organizational skills.
• Understanding of retail market trends, consumer behavior, and competitive analysis.
• Experience in product launches and integrated marketing campaigns.