Job ID:
47632
Published date:
17/01/2025
Summary
Job Highlights:
- Minimum 10 years in marketing with furniture, retail consumer, or goods sectors
- Experience with marketing communication, product marketing, and digital marketing
- Proficient in English.
Job Description
- Develop and implement marketing strategies to enhance brand visibility, drive customer engagement, and achieve sales growth across B2B and B2C markets.
- Analyze market trends, customer preferences, and competitive landscapes within the furniture industry to inform strategic decisions.
- Establish and articulate the brand identity, ensuring consistent messaging across all channels and platforms.
- Manage brand equity and adjust positioning to align with market trends and evolving consumer needs.
- Design and execute demand generation campaigns to meet revenue goals for both B2B and B2C segments.
- Partner with sales teams to create tailored marketing initiatives that support the sales process and nurture prospective leads.
- Oversee product launches, crafting strategies that highlight unique product attributes and market differentiation.
- Develop and manage content that effectively showcases product features and benefits for diverse audiences.
- Lead digital marketing efforts, including SEO, social media, email campaigns, and online advertising strategies.
- Optimize websites and e-commerce platforms to boost conversion rates, improve user experience, and support online sales growth.
- Leverage analytics to track campaign performance, understand customer behavior, and measure ROI.
- Incorporate customer feedback to refine the customer experience and improve product offerings.
- Recruit, lead, and mentor the marketing team, fostering a collaborative and goal-oriented environment.
- Collaborate with product development, sales, and customer service teams to align marketing initiatives with company goals.
- Manage relationships with external vendors and agencies, such as creative agencies, PR firms, and market research providers.
- Oversee the marketing budget to ensure efficient allocation of resources and cost-effective investments
Qualifications
- Bachelor’s degree in Marketing, Business, or a related discipline; a Master’s degree or MBA is preferred.
- A minimum of 10 years of marketing experience, ideally in the furniture, retail, or consumer goods sectors, with proven success in both B2B and B2C environments.
- At least 5 years of experience in a leadership or managerial role.
- Proficiency in data analysis tools like Google Analytics and CRM systems, with experience in ROI-focused marketing initiatives.
- Expertise in digital marketing, e-commerce, and social media strategies, including familiarity with e-commerce platforms and digital advertising.
- Demonstrated success in brand positioning, product marketing, and storytelling.
- Ability to effectively convey product value propositions to a variety of target audiences.
- Proficiency in project management, capable of handling multiple campaigns and meeting deadlines.
- Experience managing budgets to maximize the efficiency and impact of marketing investments.