Job Description
About the Role
We are seeking a Retail Operations Training Manager to lead nationwide store capability, SOP standardization, service quality, and frontline excellence across a large equity and franchise retail network.
This role plays a critical part in ensuring consistent store execution, customer-centric service, technical excellence, and strong frontline capability that directly impact same-day sales, service attachment, and long-term brand trust.
Key Responsibilities
1. Retail Standardization & SOP Ownership
- Own and govern all retail SOPs covering service flow, technical execution, sales behavior, and safety standards.
- Lead SOP rollout, training, digital adoption, and compliance tracking nationwide.
- Champion digital SOP platforms and ensure field compliance.
2. Store Audit & Retail Transformation
- Oversee store audits, mystery shopper programs, and execution compliance scoring.
- Identify execution gaps and convert insights into training, coaching, and transformation actions.
- Lead retail transformation initiatives across equity and franchise stores.
3. Customer Experience & Service Excellence
- Drive customer journey mapping and in-store experience improvement programs.
- Implement frontline service behavior standards and recognition programs.
- Partner with Operations to improve service attachment, repeat usage, and customer satisfaction.
4. Capability Development & Learning Programs
- Lead Retail Training & Learning team nationwide.
- Design and execute onboarding, technical, sales, and service training programs.
- Build upskilling and reskilling pathways for store and technical roles.
- Ensure learning journeys are practical, measurable, and directly applicable to store operations.
Qualifications & Experience
- Bachelor’s or Master’s degree in Business, Training, Retail, or related field.
- Minimum 10 years of retail operations experience, with 5–7 years in leadership roles.
- Strong advantage for candidates from automotive, retail, or franchise businesses.
- Strong communication, influencing, and stakeholder management skills.
- Fluent in Thai and strong English proficiency.