Job Description

Job Highlights:

• At least 10 years of experience in brand marketing, including a minimum of 5 years in a leadership role.

• Previous exposure to international fashion markets is a strong plus.

Job Summary

• Develop and execute impactful brand strategies that reflect the company’s core values, mission, and long-term goals.

• Work closely with marketing, sales, and creative departments to coordinate and assess the performance of branding initiatives and promotional campaigns.

• Lead consumer research efforts to uncover pain points, satisfaction levels, and unmet needs, and conduct brand positioning analysis.

• Manage the full lifecycle of new product launches, overseeing all phases from research and development to merchandising and supply chain coordination.

• Create and implement an annual marketing strategy covering product portfolio, positioning, pricing, distribution, promotion, and all related marketing activities across offline and digital platforms.

• Administer the branding budget to ensure cost efficiency and optimal return on investment.

• Take full responsibility for the brand’s profit and loss performance.

• Guide and coordinate cross-functional teams to meet project and business objectives effectively.

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Communications, Business Administration, or a closely related field.

• At least 10 years of experience in brand marketing, including a minimum of 5 years in a leadership role.

• Previous exposure to international fashion markets is a strong plus.

• Proven expertise in digital marketing, social media, and e-commerce, with a deep understanding of digital branding strategies.

• Entrepreneurial spirit with a proactive, solution-oriented mindset.

• Positive, can-do attitude with a hands-on approach.

• Fluent in Thai and proficient in Business English.

• Excellent presentation and communication skills.