Job Description

Job Highlights:

• Minimum 10 years in marketing with furniture, retail consumer, or goods sectors
• Experience with marketing communication, product marketing, and digital marketing
• Proficient in English.

Job Description

• Develop and implement marketing strategies to enhance brand visibility, drive customer engagement, and achieve sales growth across B2B and B2C markets.
• Analyze market trends, customer preferences, and competitive landscapes within the furniture industry to inform strategic decisions.
• Establish and articulate the brand identity, ensuring consistent messaging across all channels and platforms.
• Manage brand equity and adjust positioning to align with market trends and evolving consumer needs.
• Design and execute demand generation campaigns to meet revenue goals for both B2B and B2C segments.
• Partner with sales teams to create tailored marketing initiatives that support the sales process and nurture prospective leads.
• Oversee product launches, crafting strategies that highlight unique product attributes and market differentiation.
• Develop and manage content that effectively showcases product features and benefits for diverse audiences.
• Lead digital marketing efforts, including SEO, social media, email campaigns, and online advertising strategies.
• Optimize websites and e-commerce platforms to boost conversion rates, improve user experience, and support online sales growth.
• Leverage analytics to track campaign performance, understand customer behavior, and measure ROI.
• Incorporate customer feedback to refine the customer experience and improve product offerings.
• Recruit, lead, and mentor the marketing team, fostering a collaborative and goal-oriented environment.
• Collaborate with product development, sales, and customer service teams to align marketing initiatives with company goals.
• Manage relationships with external vendors and agencies, such as creative agencies, PR firms, and market research providers.
• Oversee the marketing budget to ensure efficient allocation of resources and cost-effective investments

Qualifications

• Bachelor’s degree in Marketing, Business, or a related discipline; a Master’s degree or MBA is preferred.
• A minimum of 10 years of marketing experience, ideally in the furniture, retail, or consumer goods sectors, with proven success in both B2B and B2C environments.
• At least 5 years of experience in a leadership or managerial role.
• Proficiency in data analysis tools like Google Analytics and CRM systems, with experience in ROI-focused marketing initiatives.
• Expertise in digital marketing, e-commerce, and social media strategies, including familiarity with e-commerce platforms and digital advertising.
• Demonstrated success in brand positioning, product marketing, and storytelling.
• Ability to effectively convey product value propositions to a variety of target audiences.
• Proficiency in project management, capable of handling multiple campaigns and meeting deadlines.
• Experience managing budgets to maximize the efficiency and impact of marketing investments.