Job Description
Position Overview
We are seeking a strategic and creative Marketing Manager with solid experience in the FMCG sector, ideally within food and beverage, to lead the development, positioning, and execution of both corporate and consumer brand strategies. This role is critical in building brand equity, increasing market visibility, and ensuring successful launches of new product lines tailored to the Thai market.
Key Responsibilities
Brand Strategy & Management
- Develop and lead branding strategies for both the corporate identity and upcoming consumer product lines.
- Ensure brand consistency across all touchpoints, including packaging, messaging, and visual identity.
- Craft compelling brand stories that connect with target audiences and differentiate products in the market.
Campaign & Channel Execution
- Plan and implement 360° marketing campaigns across digital, offline, in-store, PR, and events.
- Drive execution in collaboration with external agencies, media partners, and creative vendors.
- Ensure marketing activities support business goals and drive customer engagement and sales.
Market & Consumer Insights
- Conduct ongoing analysis of market trends, competitor activity, and consumer behavior.
- Translate insights into actionable strategies to strengthen brand positioning and optimize marketing ROI.
Cross-functional Collaboration
- Work closely with product development, sales, and executive leadership to align marketing with innovation and commercial strategy.
- Act as the brand champion within the organization, ensuring all teams are aligned with marketing goals and messaging.
Performance & Optimization
- Define and monitor key performance indicators (KPIs) across all campaigns.
- Continuously refine marketing strategies based on results, feedback, and changing market dynamics.
Qualifications
- Bachelor’s or Master’s degree in Marketing, Business, or a related field.
- 5–10 years of progressive marketing experience in FMCG, especially food and beverage.
- Proven track record of launching and managing consumer brands successfully.
- Strong knowledge of digital and traditional marketing strategies.
- Deep understanding of Thai consumer behavior and the local retail landscape.
- Fluent in Thai and English, both written and spoken.
- Strong leadership, communication, and stakeholder management skills.
- Results-oriented, strategic thinker with a hands-on approach and attention to detail.