Job Description

Key Responsibilities:

1. Content Strategy Development

• Develop and implement content pillars that align with brand identity and marketing objectives.
• Collaborate with cross-functional teams to integrate content strategy across campaigns.
• Regularly review and refine content approaches based on evolving trends and business goals.
• Ensure content consistency across platforms and alignment with brand voice and marketing initiatives.

2. Always-On Content Creation

• Produce high-quality, platform-specific content for Facebook, Instagram, TikTok, LinkedIn, email, and more.
• Plan, schedule, and publish content to maintain continuous audience engagement and growth.
• Use social media management tools to organize and analyze content performance.
• Brief and coordinate with the graphic design team to deliver engaging visual content, including graphics and videos.

3. Real-Time Monitoring & Optimization

• Monitor industry trends, real-time conversations, and competitor activity to inform content decisions.
• Use analytics tools to extract insights and adjust strategies accordingly.
• Provide regular reports on performance, offering actionable recommendations for improvement.

4. Platform Updates & Campaign Communication

• Create and manage content for platform updates, feature launches, system notices, pricing updates, and campaign announcements.
• Work closely with technical and customer service teams to ensure timely and accurate information delivery.
• Develop and execute communication plans for user updates, ensuring transparency and engagement.
• Gather user feedback to improve communication effectiveness for future updates.

5. SEO & Content Optimization

• Implement SEO best practices to enhance visibility on search engines.
• Conduct keyword research and optimize content across blogs, websites, and digital channels.
• Track SEO performance and make data-driven improvements to boost organic reach.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2–3 years of experience in Digital Marketing, Communications, or Public Relations.
• Strong understanding of digital marketing channels including social media, SEO/SEM, email marketing, and display advertising.
• Excellent communication, presentation, and interpersonal skills.
• Strategic thinker with solid planning and organizational skills.
• Proficient in social media platforms and content planning tools.
• Established media connections, particularly in digital media, is a plus.
• Familiarity with blockchain, cryptocurrency, or digital assets is highly preferred.
• Creative, self-motivated, and results-oriented.
• Strong project management skills and the ability to juggle multiple priorities.
• Fluent in both Thai and English, with excellent verbal and written communication skills.
• Knowledge of web/mobile application development is an advantage.
• Experience or understanding of IT infrastructure, blockchain, Web3, or financial products is a plus.