Job Summary

• We are working with a application technology company for Head of Marketing

Key Responsibilities:

• Develop and implement end-to-end growth strategies to drive brand awareness, customer acquisition, retention, and revenue growth.
• Lead the planning and execution of integrated marketing campaigns across multiple channels, ensuring consistent brand messaging and engagement.
• Oversee digital marketing initiatives including SEO/SEM, paid media, and performance marketing to maximize ROI.
• Manage the marketing budget efficiently, ensuring optimal allocation of resources to support strategic objectives.
• Collaborate with cross-functional teams and external partners to develop joint business plans and strategic alliances that accelerate growth.
• Analyze market trends, consumer behavior, and competitive landscape to identify opportunities and adjust strategies accordingly.
• Define and track key performance metrics to evaluate marketing effectiveness and inform decision-making.
• Lead, mentor, and inspire a high-performing marketing team, fostering a culture of innovation, collaboration, and excellence.
• Ensure brand consistency across all customer touchpoints in alignment with SkinX’s values and positioning.
• Drive strategies that enhance profitability and sustainable business growth.

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• Minimum of 10 years of progressive experience in marketing, growth, or business development roles.
• At least 3 years in a leadership capacity, with proven experience in managing and developing teams.
• Strong background in digital products or mobile applications is required.
• Strategic thinker with an entrepreneurial mindset and results-driven approach.
• Proven ability to make data-driven decisions and leverage analytics to guide strategy.
• Excellent interpersonal and communication skills, with the ability to influence stakeholders at all levels.
• Agile and adaptable, with the ability to thrive in a fast-changing environment.
• Bilingual proficiency in Thai and English.
• Experience in startups or the health/wellness industry is a plus.