Responsibilities

Lead, mentor, and manage the marketing team, including KOL management and all marketing-related functions.
Develop and execute integrated 360° marketing strategies across online and offline channels to enhance brand visibility and customer engagement.
Create compelling campaign concepts and mechanics that drive continuous audience interest, engagement, and conversion.
Oversee marketing budget planning, cost control, and ensure all campaigns are delivered on time, within scope, and aligned with business objectives.
Track, analyze, and optimize campaign performance to achieve key KPIs and improve ROI.
Collaborate closely with cross-functional teams—Creative, Operations, Sales, and others—to ensure brand and messaging consistency across all touchpoints.

Qualifications

Bachelor’s degree or higher in Marketing, Business Administration, Communications, or a related field.
3–5 years of proven experience in marketing, ideally within fashion, lifestyle, or e-commerce industries.
Strong understanding of 360° marketing, including digital marketing, offline activation, PR, influencer/KOL strategies, and partnership campaigns.
Creative thinker with strong skills in campaign development, project coordination, and end-to-end execution.
Data-driven mindset with hands-on experience using Meta Ads, TikTok Ads, or similar advertising and analytics tools.
Strong leadership capabilities with a collaborative, results-oriented approach.
Passionate about fashion, lifestyle trends, and brand-building.
Excellent communication skills in both Thai and English.

For more information, please contact Nuttanee via nuttanee@ancor.co.th or call 063 525 5453